Why do we business owners struggle so much with that little word?
When first starting a business, saying “no” may not be an option. But there comes a time when saying “no” is the best thing we can do for ourselves, our clients, and even potential clients.
Reasons we don’t say “no”:
- If I say “no” to this client, when will I get another client?
- If I say “no” I’ll let them down.
- “Everyone” is our potential client and I should never say no.
- If I say “no”, they will be upset.
- Saying “no” might end a business relationship or friendship.
Why we should say no:
- My calendar is full.
- This client doesn’t fit my ideal client profile.
- I really don’t want to work with this client.
- This work doesn’t fit well with the menu of services I offer.
- I will let *myself* down if I don’t say no.
- Sometimes it is time for a business relationship to end.
Is it easy to say “no”? If it was, we wouldn’t struggle with it so much. We need to give ourselves permission to say “no” and not feel like we let the world down when we do. I write this as a reminder to myself, not as a means to assign blame.