The United States is the world leader in credit card fraud. EMV or Europay, Mastercard, and Visa is the new credit card standard going into effect October 2015. The new credit cards will have an embedded microchip that will make payments more secure than the traditional magnetic stripe. You’ve probably already received your replacement card from your credit card company.
I’ve written a prior blog post about this and hopefully your merchant service company has been in touch with you about the changes you need to make. In spite of all the attention, I see many small businesses still using the old card readers.
Using the new cards means inserting the credit card into a new type of card reader instead of swiping the magnetic stripe. That means if you accept credit card payments in person, you need a new card reader by October 2015. What happens if you don’t get a new card reader by then? If you continue swiping cards via the magnetic stripe or do not purchase a new card reader, you could be liable for fraudulent charges on any cards compromised after being swiped on your machine. Considering the United States lost over $5 billion to credit card fraud in 2013, spending up to a few hundred dollars on a new credit card machine is a small investment.
Oddly enough, PayPal has yet to announce the availability of an EMV compliant card reader. Square has had a new mobile reader available for months, but their register hardware hasn’t been updated. You can learn more here as well as purchase your new reader.
If you use a traditional merchant service company such as Authorize.net or Paymentech contact them to learn about your options to upgrade your equipment. Another option you may want to consider is Apple Pay and other contactless payment systems. Either way, please don’t delay. Waiting until the last minute to upgrade your equipment could mean the readers go on back order due to the last minute demand, not having as many equipment choices, and paying more for a new card reader.
The option you choose depends on how you accept payments from customers and how your customers prefer to pay you. If you need some help navigating this process, please get in touch.